However, in March of this year Russell was unable to shut off everything. He shared the link for "Kony 2012," his intimate Web documentary about African rebel Joseph Kony. The goal was to utilize social media to create Kony well-known as the very first move towards end his criminal acts. It seemed to work The film was a roaring success the internet, racking up over 70 million viewers in just an entire week. However, something did happen to Russell as a result. The same tools and technology that helped him accomplish his goals appeared to slash at his soul and exposed him to constant praise and criticism, as well as cutting off his connection to digital media. He was asleep for 2 hours during the initial four days, resulting in an array of odd tweets. He shared the link to "I Met the Walrus," an animated short featuring John Lennon, urging followers to "start training your mind. He shared a picture of his tattoo TIMSHEL which is a biblical phrase that refers to man's choice between evil and good. In one instance, he uploaded and wrote a comment on a photo from a text sent by his mother. Another time, he related with the mind-bending film "Inception", "a dream inside a dream. The eighth and final day in his bizarre 21st-century vortex tweeted his final tweet, a quotation taken from Martin Luther King Jr.: "If you can't fly then run. If you're unable to run, walk, if you are unable to walk you can crawl. But no matter what your choice, it's important to must to continue moving forward"--and returned to the world of reality. He stripped his clothes and headed towards the end of a bustling street near the house he lives near San Diego, where he repeatedly hit the concrete with both palms, and rant about the devil.
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